Husqvarna Svartpilen & Vitpilen Germany Launch

Develop a platform to experience the new brand transformation from sports to lifestyle.

Client: Husqvarna Deutschland Agency: Motocreatives Project: Svart- und Vitpilen 401

Year: 2017

To celebrate the national launch of the final production version of the all-new Svart - and Vitpilen 401 street bikes the national motorcycle and lifestyle media was invited to join a bike presentation reflecting the urban character of the Svart- and Vitpilen bikes. To drive reach in the lifestyle segment we engaged the internationally known music blog Discobelle from Sweden as musical curators for the evening including the release of two exclusive DJ mixes from the booked artists.