Google Pixel Germany Launch

Development of a content campaign connecting creative like minded people with the brand.

Client: Google Deutschland

Agency: Häberlein & Mauerer AG

Project: Google Pixel Germany Launch

Year: 2017

To support the national launch of the all-new Google Pixel phone our team created an integrated influencer activation campaign. The campaign included an exhibition at the renowned Galerie König with opening vernissage, that hosted stunning artworks created by selected artists from different cultural backgrounds. (E.g. Mustafah Abdulaziz, Tony Futura, Eyecandy and many more) Our team chose the influencer, produced the event including booking, catering and spatial design and developed the accompanying content assets that were amplified by Google directly.