Development of a content campaign connecting creative like minded people with the brand.
Client: Google Deutschland
Agency: Häberlein & Mauerer AG
Project: Google Pixel Germany Launch
Year: 2017
To support the national launch of the all-new Google Pixel phone our team created an integrated influencer activation campaign. The campaign included an exhibition at the renowned Galerie König with opening vernissage, that hosted stunning artworks created by selected artists from different cultural backgrounds. (E.g. Mustafah Abdulaziz, Tony Futura, Eyecandy and many more) Our team chose the influencer, produced the event including booking, catering and spatial design and developed the accompanying content assets that were amplified by Google directly.
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