A Creative Strategist and Communication Consultant.
CV
Professional Summary
I am passionate about communication and strategic marketing.
Being a marketing all-rounder with 19 years of experience in agencies and global consumer-oriented companies led me to my position as a multichannel specialist. I am strongly connected to multichannel activation and content creation as I do believe in telling relevant brand stories and connecting sales and brand relevance via communication. During the past years, I was able to support brands like adidas, Red Bull, Samsung, Google, BMW Motorrad, Audi and many more with my strategic and creative point of view.
Skills
Concept Strategy Concept Development
Campaign Development
Design Thinking Workshop Development
Brand Experience Content Creative Direction
Creative Team Setup
Work Experience
2017 - YTD
Creative Strategist - Freelance
Campaign and strategy development for companies, agencies and brands like
Live Nation, Diageo, Audi, Auxmoney, Lufthansa, adidas, Jägermeister and many more
2016 - 2017
Director Consumer Marketing - Haeberlein & Mauerer AG
Operative management of digital and analogue communication concepts with teams of up to 15 people (internal and external) for projects like Google Pixel market launch, Google Daydream VR launch, Johnnie Walker Blender´s Batch launch and further brand concepts for YouTube, Belsazar and Grohe
2010 - 2015
Director Agency - Gemeinsame Sache GmbH
Creative advertising solutions in experiential-, content- and digital communication for HUG group clients (Intro Magazine, Sneaker Freaker Magazine, Festival Guide Magazine, Praise Mag, Melt! Festival, Splash! Festival, Lollapalooza Berlin) and connected brands as Puma, Jägermeister, adidas, Heineken, Warsteiner, Mini and many more
2002 - 2010
Brand-, Experiential-, On-Trade-Managment
- BACARDI Deutschland GmbH
Product development, market research and analysis of qualitative and quantitative results, digital- and content- activation, influencer marketing, global brand music experience, on-trade activation, brand ambassador development
Education
1998-2001
Verwaltungs- und Wirtschaftsakademie Bochum
Master of Business Administration (VWA)
1998-2001
IHK Cologne
Industrial clerk IHK
2007-2008
Gustav Käser Training
Management Training
2019-2020
Cooper Professional Training
Design Thinking
2020
Shaw Academy
Digital Marketing
Interests
Travelling is one of the best educational aspects in terms of learning about society and culture for life. It includes the topics of mobility and sustainability as well as a deeper understanding of what the world is and why it is necessary to protect it as a home to all human and animal beings. Spending time in nature with friends on a motorbike, in the mountains with a snowboard, on and in the ocean whilst diving, surfing, sailing or with the family in a campervan is the perfect counterpart to a buzzing urban Berlin lifestyle between food, clubs, bars and exhibitions.
Every trip needs the perfect soundtrack, which makes me a total music nerd, former DJ and producer as well as the co-creator of www.pureandcrafted.com.